As a cat owner, finding the right food for your feline friend is a top priority. Now Fresh cat food, a premium brand from Petcurean, a Canadian pet food company founded in 1999, has gained popularity for its commitment to fresh, high-quality ingredients. With a focus on grain-free recipes and minimally processed meats, Now Fresh aims to provide balanced nutrition for cats of all life stages.
In this comprehensive review, we’ll explore the brand, evaluate the top five Now Fresh cat food products available on Amazon, highlight their pros and cons, answer frequently asked questions, and provide a comparison table to guide your decision-making. Whether you’re seeking kitten, adult, or senior formulas, Now Fresh offers options tailored to your cat’s needs.
About the Now Fresh Brand
Now Fresh cat food is crafted by Petcurean, a company known for its dedication to quality and sustainability. Unlike many commercial brands, Now Fresh emphasizes fresh, de-boned meats like turkey, salmon, and duck, avoiding by-products, meat meals, and artificial additives. Most ingredients are sourced from North America, with a focus on Canadian suppliers, ensuring traceability and quality. While not human-grade due to being produced in pet food facilities, Now Fresh is manufactured in certified plants in Ontario, Canada, New Jersey, and Wisconsin, meeting standards set by the EU, FDA, and CFIA.
The brand’s grain-free recipes cater to cats with sensitivities, and its commitment to sustainability—through carbon-neutral certification and alignment with the UN’s 2030 Agenda—sets it apart. Now Fresh cat food has never been recalled, though Petcurean’s Go! Solutions brand faced a recall in 2003. With over 25 years of expertise, Now Fresh continues to innovate, offering tailored nutrition for kittens, adults, and seniors.
Top 5 Now Fresh Cat Food Products for 2025
Below, we review five top-rated Now Fresh cat food products available on Amazon, focusing on their ingredients, nutritional value, and customer feedback. Each product is grain-free and designed to meet AAFCO standards for feline nutrition.
1. Now Fresh Grain-Free Adult Cat Food (Turkey, Salmon & Duck)
This dry kibble is formulated for adult cats, featuring de-boned turkey as the primary ingredient, followed by salmon and duck. It’s packed with over 20 superfoods, including cranberries for urinary health and pumpkin for digestion.
Pros:
- High-quality protein from fresh, de-boned meats.
- Grain-free, ideal for cats with sensitivities.
- Includes omega-3 and omega-6 fatty acids for skin and coat health.
- Small kibble size suits picky eaters.
- No artificial flavors or preservatives.
Cons:
- Higher carbohydrate content (around 38.1% on a dry matter basis) compared to premium brands.
- Relatively expensive, costing about $0.52 per day for a 10-lb cat.
- Some cats may not enjoy the taste.
Customer Feedback: Customers praise the ingredient quality, with one reviewer noting, “My cats love the small kibble, and their coats are shinier since switching to Now Fresh cat food.” However, some report their cats were less enthusiastic, with one stating, “My cat pushed it around the bowl for days.”
Best For: Adult cats with grain sensitivities or owners seeking a balanced, mid-priced dry food.
2. Now Fresh Grain-Free Senior Cat Food (Turkey, Salmon & Duck)
Designed for cats aged 7+, this senior formula supports weight management and heart health with L-carnitine and reduced fat content. It uses fresh turkey, salmon, and duck, with fiber-rich ingredients like pumpkin.
Pros:
- Tailored for senior cats with lower calorie needs.
- Small kibble size, ideal for cats with dental issues.
- Low phosphorus, suitable for cats with kidney concerns.
- Grain-free and free of by-products.
- Supports digestion with prebiotics and fiber.
Cons:
- Lower protein content (31% on a dry matter basis) than ideal for obligate carnivores.
- Some cats dislike the flavor.
- Pricey for daily feeding ($0.52 per day for a 10-lb cat).
Customer Feedback: One owner shared, “My finicky senior loves Now Fresh, and she hasn’t thrown up since switching.” Another noted, “Miss Cat eats it but isn’t thrilled.”
Read More: Best Orijen Cat Food Guide
Best For: Senior cats needing weight control or those with mild kidney issues.
3. Now Fresh Grain-Free Kitten Food (Turkey, Salmon & Duck)
This kitten formula is crafted to support growth with higher protein and fat levels. It includes fresh meats, whole eggs, and nutrient-rich fruits and vegetables.
Pros:
- High protein (33% on a dry matter basis) for growing kittens.
- Grain-free and free of artificial additives.
- Small kibble size suits young cats.
- Includes taurine for heart and vision health.
- Positive reviews for palatability.
Cons:
- Higher carb content (38% estimated) than optimal for kittens.
- Above-average price for kitten food.
- Limited flavor variety.
Customer Feedback: A reviewer said, “My kitten devours this Now Fresh, and her energy levels are great.” Some noted the cost as a drawback.
Best For: Kittens needing a nutrient-dense, grain-free diet.
4. Now Fresh Chicken Pâté with Bone Broth (Wet Food, Discontinued)
Although discontinued as of March 2025, this wet food was a favorite for its high protein (38.6% on a dry matter basis) and moisture content, ideal for hydration.
Pros:
- High protein from fresh chicken and bone broth.
- Low carbohydrate content (25.9% on average).
- Grain-free and highly digestible.
- No artificial preservatives.
Cons:
- No longer available, limiting options for wet food fans.
- Higher cost ($3.26 per day for a 10-lb cat).
- Some cats found it less palatable.
Customer Feedback: Customers loved the texture, with one stating, “My cat lapped up every bit of this Now Fresh pet food.” Availability issues disappointed many.
Best For: Cats needing high-protein wet food (while available).
5. Now Fresh Grain-Free Adult Cat Food (Fish Recipe)
This fish-based dry kibble features fresh salmon and other fish, offering a protein-rich alternative for cats with poultry sensitivities.
Pros:
- High-quality fish protein for variety.
- Grain-free and free of by-products.
- Includes omega fatty acids for coat health.
- Small kibble size for easy chewing.
Cons:
- Fish-based diets may have higher heavy metal risks long-term.
- Slightly lower protein (34% on a dry matter basis) than premium brands.
- Some cats dislike fish flavors.
Customer Feedback: One owner noted, “My cat with chicken allergies thrives on this Now Fresh pet food.” Others reported mixed acceptance.
Best For: Cats with poultry allergies or owners seeking fish-based kibble.
Pros and Cons of Now Fresh Cat Food
Overall Pros
- High-Quality Ingredients: Now Fresh pet food uses fresh, de-boned meats and avoids by-products, artificial flavors, and preservatives.
- Grain-Free Formulas: Ideal for cats with grain sensitivities.
- Sustainability Focus: Certified carbon-neutral and aligned with eco-friendly practices.
- No Recalls: Now Fresh pet food has a clean recall history, boosting trust.
- Tailored Nutrition: Offers recipes for kittens, adults, and seniors.
Overall Cons
- High Carbohydrate Content: Dry formulas have higher carbs (up to 38%) than ideal for obligate carnivores.
- Price Point: More expensive than grocery brands, with dry food at $0.52/day and wet food at $3.26/day for a 10-lb cat.
- Limited Wet Food Options: Discontinuation of wet food recipes limits variety.
- Picky Eaters: Some cats find the flavors less appealing.
Comparison Table: Top 5 Now Fresh Cat Food Products
| Product | Life Stage | Key Ingredients | Protein (Dry Matter) | Carbs (Dry Matter) | Price/Day (10-lb Cat) | Best For |
| Adult (Turkey, Salmon, Duck) | Adult | De-boned turkey, salmon, duck, peas, pumpkin | 34.4% | 38.1% | $0.52 | Grain-sensitive adults |
| Senior (Turkey, Salmon, Duck) | Senior (7+) | De-boned turkey, salmon, duck, pea fiber | 31% | 38% | $0.52 | Senior cats, weight control |
| Kitten (Turkey, Salmon, Duck) | Kitten | De-boned turkey, salmon, duck, whole eggs | 33% | 38% | $0.55 | Growing kittens |
| Chicken Pâté (Discontinued) | Adult | Chicken, bone broth | 38.6% | 25.9% | $3.26 | High-protein wet food fans |
| Fish Recipe | Adult | De-boned salmon, fish | 34% | ~38% | $0.53 | Poultry-allergic cats |
FAQs About Now Fresh Cat Food
Based on Google Trends and consumer queries, here are answers to common questions about Now Fresh pet food:
1. Is Now Fresh cat food good for cats with allergies?
Yes, Now Fresh cat food is grain-free and avoids common allergens like corn, wheat, soy, and beef. The fish recipe is ideal for cats with poultry allergies, though fish-based diets should be fed in moderation due to potential heavy metal concerns.
2. Why was Now Fresh wet cat food discontinued?
Petcurean discontinued Now Fresh wet cat food recipes as of March 2025, citing challenges with sourcing high-quality ingredients consistently. For wet food alternatives, consider brands like Smalls or Open Farm.
3. Is Now Fresh cat food worth the price?
Now Fresh cat food is priced above average, with dry food costing $0.52–$0.55/day and wet food (when available) at $3.26/day for a 10-lb cat. Its fresh ingredients and lack of recalls justify the cost for many, but budget-conscious owners may find it expensive compared to brands like Purina.
4. How does Now Fresh cat food compare to other brands?
Compared to premium brands like Tiki Cat or Fromm, Now Fresh cat food has higher carbs in its dry formulas (38% vs. ~20–25% for top brands). However, it outperforms grocery brands like 9Lives in protein quality and ingredient sourcing. Its mid-range pricing makes it a balanced choice.
5. Where is Now Fresh cat food made?
Now Fresh cat food is manufactured in Ontario, Canada (dry food), with wet food previously produced in Ontario, New Jersey, and Wisconsin. All facilities are certified by the EU, FDA, and CFIA.
Why Choose Now Fresh Cat Food?
Now Fresh cat food stands out for its commitment to fresh, traceable ingredients and grain-free recipes, making it a solid choice for cats with dietary sensitivities. Its clean recall history and sustainability efforts add to its appeal.
However, the higher carbohydrate content in dry formulas and the discontinuation of wet food may deter some owners seeking low-carb or wet food options. For those prioritizing quality and variety, Now Fresh pet food offers reliable nutrition, especially for kittens and seniors.
If you’re ready to try Now Fresh pet food, check out the products on Amazon for convenient delivery and customer reviews. Always transition your cat gradually to new food to avoid digestive upset, and consult your vet for personalized advice.
Sources
- Cats.com
- Cat Food Advisor
- Wagwalking.com
- Chewy.com: Customer Reviews for Now Fresh Cat Food
- Amazon.com: Now Fresh Grain-Free Senior Recipe
